Corporate Values

The Cross Country Group is comprised of entrepreneurial service businesses that help clients strengthen relationships with their customers. We share the following commitments and values in our relationships with clients, customers, suppliers, and each other.
Leadership, Innovation, and Quality
We are leaders who maximize long-term value in the markets in which we compete. We provide value-added services that are recognized for their innovation, excellence, quality, and ability to anticipate and meet market needs.

Integrity and Trust
Our clients trust us with their most valuable assets: their customers. We recognize that our actions are a direct reflection of our client's good name, and we conduct our business with the highest professional and ethical standards.

 Dignity, Respect and Caring for Individuals
We are in the business of assisting people. We understand the importance of treating people with respect and dignity and recognize that exceptional quality and service begin with people.

Initiative, Talent and Teamwork
We maintain an entrepreneurial, team-oriented, and fun environment. We provide strong incentives for superior performance that will enable us to attract and retain the best qualified people and accomplish group objectives.
Pride and Trust
We respect the tradition of excellence and also recognize the ever-changing needs of our business.

Today's leading global corporations are thinking strategically about their customers. Customers are no longer seen as single individuals who make single purchases at unique points in time. Rather, customer purchasing decisions take place on a continuum that begins well before the actual purchase is made and extends long afterward. New technologies and communication techniques have created opportunities to manage customer relationships as never before.

And that is critical. Numerous studies of successful organizations have found that a company's ability to forge close, lasting relationships with its customers can be the prime determinant of long-term growth and profitability. Successful companies master the entire customer lifecycle. They know where, when and how to find the most valuable customers. They know how to create closer relationships with existing customers. And they anticipate needs of customers and offer them new products and services at precisely the right time and in the right format. Leading companies know that loyal customers are more willing to purchase other items in the company's product line and to recommend a company's product and services to others.

The Cross Country Group administers direct marketing, information and customer service programs on behalf of corporate clients throughout North America. For more than 25 years, Cross Country has created programs that facilitate customer acquisition and retention, brand enhancement, customer service and satisfaction, and cross-sell product development. These value-added services help our business clients identify new customers and forge a stronger, more profitable bond with existing ones.

Today, Cross Country serves over 250 major organizations and their more than 40 million customers. Our success is based on an extraordinary commitment to quality and a mastery of many diverse skills, ranging from database and internet marketing to service network and program management. In addition, our services are delivered through an advanced nationwide communications systems infrastructure and enhanced by an ongoing investment in state-of-the-art technology. The attention we give to the unique needs of each client has made us the undisputed leader in our field.

Cross Country's value-added services help organizations identify and acquire new customers. And they have proven extremely effective in keeping existing customers satisfied and avoiding costly defection. Our approach is to work closely with our clients to help understand the needs of their customers and to develop uniquely tailored programs that promote both objectives.